Impact Factor

The initial results from the pilot project have been inspiring. Ambassadors demonstrated increased confidence to motivate peers to care for reefs, boosted knowledge of reefs and reef health issues, and a sense of motivation, optimism and excitement about their role in reef conservation.   

  • Most participants indicated that the workshop increased their knowledge on: Subtropical reefs (85%), Reef threats (82%),
    Individual actions that can protect reefs (93%)
  • Post workshop confidence scores increased for: running hands-on education activities, reef monitoring, discussing reef health issues and motivating peers to act on conservation
  • Participants showed their ocean optimism, with volunteers reporting feeling motivated (99% of participants), optimistic (96%), excited (96%) and confident (86%) after the workshop


In 2017, our Ambassadors in Brisbane & Townsville: 

  • Contributed to more than 40 community events helping to get the word out about local reefs and how people can help look after them
  • Helped to launch the Townsville Seaside Scavenge Chapter to seek new ways to connect people to the environmental challenge of marine debris
  • Launched the Coast to Coral monthly talk series in Brisbane, connecting hundreds of local community members to learn about coastal and marine science in the region
  • Started working with social scientist Dr Angela Dean from UQ's Centre of Excellence for Environmental Decisions to develop, deliver and evaluate key messages to implement targeted communications approaches to enhance outcomes